Coca Cola Bottling Company of Northern New England

Corporate Involvement

Why is recycling important to us?

Our recycling effort is much more than just plastic bottles and aluminum cans; it is paper products, glass, oil, batteries, printer cartridges, old vending equipment, etc. At CCNNE, we believe it is both our responsibility and good business to promote recycling. We are committed to the continuous development of recycling initiatives, which highlight the positive impact CCNNE is having on our carbon footprint reduction.


At CCNNE, the PET (polyethylene terephthalate) we collect is baled into 600-700 pound bales. The bales are then sold to companies who reclaim the PET. Those PET bales are then broken apart, color sorted, chopped into small flakes and washed. At this point, the PET can be resold to companies that make textiles, automotive parts, carpeting and other goods.

The same washed flake product can also be further refined into FDA-approved PET and sold for use in medical and food-grade products, like new PET bottles.

A recent breakthrough in technology has been made in the production of PET using plant-based ethanol. Coca-Cola’s Dasani water bottles are currently using up to 30 percent plant-based ethanol, and are completely recyclable.


Aluminum is one of the few infinitely recyclable materials, meaning it can be recycled infinitely with no loss in quality. Approximately 31 percent of all aluminum produced in the United States comes from recycled scrap. This recycled aluminum takes only 5 percent of the energy to produce vs. producing new aluminum. Additionally, recycled aluminum saves 95 percent of the greenhouse gas emission from primary aluminum production.

At CCNNE the aluminum we collect is baled into 600–700 pound bales. Those bales are sold to companies who reclaim the aluminum. The bales are then smelted into 70-pound ingots. The ingots can then be sold to companies who manufacture new beverage containers. We in turn purchase those new cans and the recycling circle starts all over again.


  • Over the last 2 decades of business CCNNE has converted to:
    • Plastic vs. wood pallets. By using plastic pallets, CCNNE has saved over 256,000 oak trees.
    • Plastic vs. cardboard trays. By using plastic trays, CCNNE has saved over 145 million pounds of cardboard.
    • When the plastic pallets and shells are broken and no longer serviceable, they are sent back to the manufacturer, ground up, and turned back into new pallets and shells.
  • An estimated 250,000 gallons of fuel have been saved by effectively changing our delivery routes.
  • Stretch wrap (industrial-strength cling wrap) is used to secure products on pallets for shipment. The stretch wrap is recycled and becomes Trex decking, a popular alternative to pressure-treated decking.


In effort to spread the message of recycling, a CCNNE intern has created sharable presentations for people of all ages.

These educational videos cover different recycling topics that include:

  • Recycling glass, plastic, clothing & plastic bags, as well as other general facts & myths.

To view the various videos, check out CCNNE’s YouTube Channel