Coca Cola Bottling Company of Northern New England

Corporate Involvement


CCNNE’s fleet operations are a critical part of our business model and are involved in every aspect of our business. Our commitment to sustainability pushes us to continuously reduce mileage, fleet emissions, and the overall use of non-renewable resources.

Green Initiatives:

  • CCNNE has replaced 6-cylinder vehicles with 4-cylinder vehicles, increasing average fuel mileage.
  • CCNNE has more than 200 hybrid vehicles currently in the fleet. The hybrid fleet vehicles average over 30 miles per gallon (MPG).
  • In 2016 CCNNE installed ‘Wind Skirts’ on the bottom of our trailers… these reduce wind drag and increase our Fuel Efficiency by 5%!

Idle Shut Down Policy:

CCNNE has implemented a company-wide policy for all employees who use company-owned vehicles to turn off the engine while the vehicle is parked. This applies to both commercial and non-commercial motor vehicles. In addition, CCNNE has programmed every new tractor since 1997 to shut down automatically in compliance with each state’s idle shut down laws. CCNNE’s idle shut down policy was recognized as the Model Policy for Fleet Operator by Idle-Free VT.

Compliance to the EPA and CARB (California Air Resource Board):

All diesel powered tractors purchased by CCNNE since 2002 are in compliance with the EPA and CARB emission standards.

CCNNE’s Purchasing Philosophies:

It is the belief of our company that quality cannot be substituted for price. CCNNE will spend extra dollars on new equipment to help increase MPG or improve air quality emissions.

Maintenance Programs:

CCNNE’s management has realized that as new EPA and CARB technologies are introduced, it will be imperative that all tractors run at optimal engine specifications. Improperly maintained equipment will use more fossil fuel and create more emissions. This is a successful component of our green strategies as we move forward to compliance with future EPA and CARB emission standards.

Route Optimization Strategies:

CCNNE has reduced the overall fleet size by 10 percent and miles driven by over 1 million over the last decade.